Mailchimp2021Compressing the process for users’ to monitor/manage their third-party softwareIntegration dashboard on web All Mailchimp customers with a prioritized focus on paid users. New customers are more likely to pay Mailchimp when connecting an integration within the first 30 days. We know from our previous experiments that personalized recommendations drive conversions. How can we provide a personalized one-stop shop of integrations that will inch a user closer to promise-to-payoff, and ultimately drive conversion?
My role: Lead Product Designer
Design team: Product Design + Content Design
Cross-functions: Product Management + Engineering + Data Science Goal: Increase conversions through integration dashboard + marketplace